You’ve decided on what you want your ad to say (you think), but now you want to see how your audience will perceive your Facebook advertisement. What do you do next? Test! There are many ways you can go about testing your Facebook ads, and the results are going to vary each time. But here are three things you should keep in mind when testing which advertisement is going to help you get the most bang for your buck.
The easiest way to test which version of your Facebook advertisement that is going to work best for your audience is to do some split testing. In this version of testing, it simply means you should create two versions of your ad, but with one thing changed, like either a different headline or a different image. All other variables in this test should remain the same. After a certain amount of time, usually 72 hours, check out the results and see which ad had more traction. If you aren’t happy with the results, use the ad that had better traction and again, change one thing about it. Maybe this time, change the call to action, and then give the ads another 72 hours to see how they perform.
Test Against a Winner
The easiest way to see if something is working or not is to test it against something you know already works. Look at a previous Facebook ad that has performed well and gotten the results you desire. What made that advertisement stand out? If there are certain elements of the already tested ad that work well, put those elements into your new campaign and then analyze the results after a certain time period. Why change something that’s working for your brand? Keeping with the same voice and tone of your brand can help with brand recognition and help with more clicks.
Dynamic Creative Optimization
Facebook offers something called Dynamic Creative Optimization. It’s a tool that is available in the ads manager. Apptamin describes Dynamic Creative Optimization as, basically, a tool that “automatically delivers the best combinations of your creative assets by using machine learning…the promise is: the right ad, to the right people, at the right place, at the right moment.” Through the magic of technology, the tool helps to identify which combination of audience that will respond to your advertisement. Facebook itself offers a great tutorial on how to set up with function.
Testing how a Facebook advertisement is performing can be a daunting task, but by using a perfect facebook ad agency, you can solidify your target audience and push your products to those who are looking for what you’re selling.